SmoothApply App

Stat Cards

Sessions

Total times the resume builder was opened. Each browser tab counts as one session. The subtitle shows how many unique logged-in users those sessions came from.

PDF Downloads

Number of PDFs successfully generated and downloaded. This is the primary success metric — it means the user got a finished resume. The subtitle shows how many failed (server error, timeout, etc.).

Conversion Rate

Percentage of sessions that resulted in a successful PDF download. Formula: PDF Downloads ÷ Sessions × 100. A low rate might mean users are browsing but not finishing, or hitting paywalls/errors.

Avg Session Time

Average time users spend in the builder before leaving or closing the tab. Calculated from session_end events that include seconds_active. Median is shown below to filter out outliers (e.g. tabs left open overnight).

Conversion Funnel

Sessions → Template Applied → PDF Started → PDF Downloaded

Shows how users progress through the builder. Each bar is a percentage of total sessions. A big drop between steps tells you where users are abandoning. For example, a drop between "PDF Started" and "PDF Downloaded" means server-side PDF generation is failing.

Template Applied

User picked a design template. This is a strong engagement signal — they're actively customizing their resume, not just looking.

PDF Download Started

User clicked the Download PDF button and the request was sent to the server. If this is much higher than "PDF Downloaded", Puppeteer is failing.

PDF Downloaded

The server generated the PDF successfully and the browser download began. This is the final conversion event.

Imports

User uploaded an existing resume (PDF or DOCX) and it was parsed successfully. Shows how many users start from an existing document vs. from scratch.

Daily Activity

Bar chart showing unique sessions per day. Hover a bar to see the exact session and event count. Useful for spotting trends, traffic spikes, or dead days.

Popular Templates

Ranked list of which design templates users apply most. Template names come from the template catalog (e.g. "Sapphire", "Timeless"). Use this to decide which templates to promote or improve.

Sections Added

Which resume sections users add beyond the defaults (Experience, Education, Skills). For example if "Projects" is popular, it's worth improving that section. If "Custom" sections are common, users may be missing a built-in section type.

Recent Errors

Last 50 error events, currently tracking PDF generation failures. Shows timestamp, which user hit the error (or "anonymous"), the event type, and the error message. Use this to debug Puppeteer crashes, timeouts, or HTML rendering issues.

How Tracking Works

Client-side batching

Events queue in the browser and flush every 30 seconds, or when 50 events accumulate, or when the user leaves the page. Uses navigator.sendBeacon() on unload for guaranteed delivery.

Session tracking

Each browser tab gets a unique session ID stored in sessionStorage. It persists across page refreshes within the same tab but resets when the tab is closed. Logged-in users are also tracked by user ID.

Privacy

No personal data is tracked beyond user ID (for logged-in users). No IP addresses, no device fingerprinting, no third-party services. All data stays in our PostgreSQL database.

Users

System / Test Accounts

Resume Builder Analytics

Download Ratings

Devices

Landing Funnel

Feature Usage

Error Log

Revenue Report GCP Billing

Analytics Guide